Category Archives: Blog
UP Blog
Agents of Change
Is your reality good enough? When you turn to a communication agency for advice and assistance, you tend to get exactly that: communication. So, what if your real problem lies somewhere else? What if your prospective customers have fully understood…
What’s wrong with the S word?
Forget the exceptional wonderkind who stumbles over The Idea and makes a billion dollars overnight. Most successful business people are strategic creatures who look into the future, identify emerging needs, and doggedly build the solutions, organizations and market positions to…
Getting Started with Facebook Advertising
Social media, and Facebook advertising, may seem like a big black hole to many business owners and brand managers. But in reality, setting up a Facebook or social media campaign is not only essential for any consumer brand today, but…
UP member experience with China sourcing
With members around the globe, UP can rely on local contacts not only for marketing support, but also in some cases for Asian sourcing and manufacturing quality checks. Here’s a story from UP member who is lives in Hong Kong.…
Yahoo! or Yahoo? Have they totally lost the plot regarding remote working?
Yahoo has announced it is taking measures to ban its staff from “remote” working. After years of predicting working from home as the future for everybody, why has this high tech company taken this step? “Speed and quality are often…
Branding Oslo
UP has been asked by the city of Oslo to work on developing a new brand strategy and identity for the Norwegian capital. In November UP held a ‘Deep Dive’ session in the city and February saw the first of…
Breaking Bad. Good or bad for Albuquerque?
Thanks to my oldest son, I have become hooked, as it were, on the hit AMC television show Breaking Bad. The show is set and produced in Albuquerque, New Mexico, and follows the story of Walter White, a struggling high school chemistry teacher…
Sustainability for the insurance industry
Can insurance agencies be proactive community partners or is it all hot air? By Renee Meyer, UP FOR GOOD member Just this week, U.S. President Barack Obama signed into law a $9.7 billion bill to pay flood insurance claims from…