Agents of Change

Is your reality good enough? When you turn to a communication agency for advice and assistance, you tend to get exactly that: communication. So, what if your real problem lies somewhere else? What if your prospective customers have fully understood…

What’s wrong with the S word?

Forget the exceptional wonderkind who stumbles over The Idea and makes a billion dollars overnight. Most successful business people are strategic creatures who look into the future, identify emerging needs, and doggedly build the solutions, organizations and market positions to…

Branding Oslo

UP has been asked by the city of Oslo to work on developing a new brand strategy and identity for the Norwegian capital. In November UP held a ‘Deep Dive’ session in the city and February saw the first of…

Six Social Media Resolutions for 2013

2012 was a banner year for social media…literally. Twitter, LinkedIn and Facebook added all new banner headlines to user pages, as well as a number of other significant changes. Notably Facebook bought Instagram, bringing the two applications closer, and Linked…