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Just a few short hours before the 2011 Nobel Peace Prize Concert, the artists and hosts gathered to discuss why participating in this much-anticipated annual event was important to them. The media had a chance to engage the celebrities in questions about their thoughts on world peace and the contributions of the year’s Nobel Peace [...]

The other day, I was attending a member function at AmCham, the American Chamber of Commerce here in the Netherlands, which was brilliantly hosted by DAF Trucks in Eindhoven.  As I networked around the room, I couldn’t help but enjoy the interest from my fellow AmCham members as they looked at my new business card [...]

The word different has played a pretty important part in my life. At my old company, Dowell//Stubbs, our tagline was A Different Point of View. It spoke to one of the fundamental elements of branding– that of being different. Today we are launching a new company. A company that takes that concept a huge step [...]

*UP There, Everywhere held a company launch meeting in the historic town of Sigtuna, Sweden, at the lovely Sigtunahöjden Hotel and Conference Center last week. Having lived in Sweden for several years more than half a decade ago as an ex-pat American, I was excited about the idea of visiting again. I hoped to recapture [...]

Getting ahead of time, a rare opportunity that exists when you work in different time zones. The “I need it NOW”  is easily accomplished. I work when you sleep. I dream up ideas while you dream.

As I am managing my own time, I really feel I get the best out of two worlds: myself as  an entrepreneur and the community and knowledge of UP*. This freedom, resource and diversity is UP* in a nutshell for me. A freedom for both clients and members of UP*. A freedom that allows us all to [...]

It’s not that I don’t like working in a large office (a box!) with friendly coworkers. Especially one as historic and lovely as my former agency in the beautiful downtown Stockholm district of Östermalm, or one that has a view of Boston’s skyline, or that is a just few miles from the beach where coworkers [...]

I’m one of those lucky ones who got to get up in the morning, go to work and spend at least 8 hours a day doing exactly what I wanted to do. Creating ideas, visualizing them and bringing them to life. And in the process of doing exactly what I wanted to spend my life [...]

After the controversy and criticism which followed the unveiling of the London 2012 Olympics logo and the ill-fated (and short lived) re-design of the GAP logo, a plethora of people appeared online offering alternative logo designs or advocating crowdsourced solutions. But just how practical or desirable is crowd sourcing as an alternative to hiring proven [...]

For me, UP* Understanding is about understanding humans and their behavior, values, emotions and life styles in everyday life. UP* Understanding is consumer centric, that is looking for both broad and deep insights about the consumers, and position’s the brand on both an individual as well as a micro and macro social level.