At *UP There, Everywhere we’ve been working for several months now on a new brand strategy and identity for Airport City Stockholm. We launched it last week at a real estate event called Business Arena in Stockholm, at the Water Front Arena.
*Up There, Everywhere
Blog
Back from holiday, back to business
Ah, summer. To many of us, it means holidays…vacation…time to relax. Chances are, like me, you also took a summer holiday and are getting back to work about now. As I get back into the work mindset, I posed a few questions to myself about why people take holidays and what it brings them. Here [...]
Queen’s Day
Today in the Netherlands it’s Queen’s Day, a national holiday honoring the royal House of Orange. While technically the Queen’s birthday is in January, Queen Beatrix decided to keep Queen’s Day on April 30th in honor of her own mother’s birthday. And the weather is generally nicer this time of year, too!
Transatlantic Business Corridor
The other day, I was attending a member function at AmCham, the American Chamber of Commerce here in the Netherlands, which was brilliantly hosted by DAF Trucks in Eindhoven. As I networked around the room, I couldn’t help but enjoy the interest from my fellow AmCham members as they looked at my new business card [...]
Why I love to go UP
As I am managing my own time, I really feel I get the best out of two worlds: myself as an entrepreneur and the community and knowledge of UP*. This freedom, resource and diversity is UP* in a nutshell for me. A freedom for both clients and members of UP*. A freedom that allows us all to [...]
Going UP from here
*UP There, Everywhere truly represents a different type of thinking that I’m not used to seeing in the agency world. It represents a type of thinking that resonates with many of my own work values and practices. Its uniqueness is something that may not last as others will rush to emulate it, but with the [...]