Blog

At *UP There, Everywhere we’ve been working for several months now on a new brand strategy and identity for Airport City Stockholm. We launched it last week at a real estate event called Business Arena in Stockholm, at the Water Front Arena.

Over the past two or three weeks you’ll have noticed, unless you’ve been walking around with your head in the clouds, that the technology world has had the equivalent of some pretty huge seismic events. The acquisition of Motorola Mobility by Google. HP throwing in the towel in the personal computing business. The knowledge that [...]

Splashy print ads.  Blogs.  Riveting press releases.  A “kick-ass” Facebook page.  These assets are all elements of a marketing strategy.  Who wouldn’t want a “winning” social media presence, or even one-eighth of Charlie Sheen’s Twitter followers?  But do they fit within your overall business strategy and goals for your company?  Do these tactics fit the [...]

Today Barcelona is one of Europe’s, if not the world’s, most successful destinations for both tourism and as a business location. People even talk of adopting the Barcelona model when it comes to redefining a post-industrial location. However, it was all very different forty years ago. In the 1975 series “Fawlty Towers,” Manuel, the hapless [...]

The trouble with Boston, it seems, is there is not a single universally recognizable geographic icon for the city. This I found out while trying to select an “Avatar” for my blog posts on the *UP There, Everywhere web site. Every image I found and liked (the Zakim bridge, Harvard University, a quaint Back Bay [...]

The word different has played a pretty important part in my life. At my old company, Dowell//Stubbs, our tagline was A Different Point of View. It spoke to one of the fundamental elements of branding– that of being different. Today we are launching a new company. A company that takes that concept a huge step [...]

Welcome to Out Of The Box, the *UP There, Everywhere blog where we give our members a chance to introduce themselves, chat a bit about what they do or simply let off steam on a topic. At UP* we don’t sit in boxes, and we kind of like the idea that it’s a space for [...]